Fashion and Coca Cola

Also Coca Cola is using Fashion to promote Coca Cola Light.
From Roberto Cavalli to Manolo Blahnik, from Missoni to Versace, Moschino and Fendi all the great names of italian fashion have their own decorated bottle. You can find all of them on a kitsch website :)

...and here the video of the catwalk:



The question is: Is Coca Cola a Fashion Brand?
I don't think so, Coca Cola is a Pop-drink..

Anyway we prefer Paul Smith for Evian

via adviertido

Paul Smith for Evian

Great brand activity!

via freshcreation

Evian Roller Babies Interviews

Great idea to relaunch a great viral video :)