Every condom has a story

Lafa, The Stockholm County Aids Prevention Program, is giving 100.000 free condoms in Stockholm this summer to promote save sex.

The cool thing is that every condom has been printed with a unique number [from 1 to 100 000]. If you have one one of this condom you can go on www.kondom08.nu and upload your own personal stories about what happens to their number.

here the videos:





ps.: this is the swedish style

via adpunch

Wake up Human!!

The story is always the same: if it doesn't touch me directly I don't care, it is not my problem...

For this reason amnesty exported the violations of human rights in our daily life. The result is a powerful cross-media campaign:



via adverblog