Neglected Children are made to feel invisible

There are some ambient marketing campaigns that are masterpieces. This one is one of them:



It is made by Australian Childhood Foundation for their campaign Stop Child Abuse Now



As you can see the bill poster has only a simple sentence on and hides a mannequin child.

If the mannequin is removed there is the text “Thank you for seeing me” below.




This is art.

Say thank you to JWT Melbourne for this idea :)

via osocio