A really nice KitKat ambient activity made in the Rijksmuseum Twenthe (NL)
Showing posts with label kit kat. Show all posts
Showing posts with label kit kat. Show all posts
Monday, January 17, 2011
Thursday, March 25, 2010
Friday, May 29, 2009
Working [like a machine] at the Tennis club
Do you remember the Kit Kat's campaign "Working like a machine"?
This is the brand new tv commercial!!
Thursday, March 5, 2009
Posting like a Machine [the Kit Kat's Brit campaign]
Last week we talked about Kit Kat's tv commercial.
Monsieur BeN from Marketing Alternatif asked more information about the Kit Kat's UK campaign.
So that's the answers:
The base concept is "Stop Working like a machine and HAVE A BREAK".
So the campaign is made with
- a product contest named "Win a perfect break"
- a very very funny interactive website with game, videos and funny stuffs
- brilliant tv commercials
- an ambient marketing activity
Now I am feeling really tired writing this post... do I need a Break®??
----------------- UPDATE / 8 Mar 2009 -----------------------
Advertising Agency: Skive, London, UK
Friday, February 27, 2009
Work Like a Machine
Kit Kat has a strong concept behind ("have a Break"). For this reason it is applicable in many ways.
look this video for example:
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