Bruno is the new movie of Sasha Baron Cohen (the guy of Borat and Ali-G).
As you can image this is the most hilarious and fearless movie of the moment.
This could be one of the reasons why Nando's decide to make a great Guerrilla Marketing act at the premiere of the movie.
Just half an hour before actor Sacha Baron Cohen came, a pink stretch hummer
arrived at the Sydney screening and...
I really love this style, this is a pure guerrilla marketing (no fear, against the rules, funny...)!
via utalkmarketing
Tuesday, June 30, 2009
Just using a fake Bruno
How to drink a beer
Miller has launched the High life beer. A top level beer, a kind of champagne of beer. But you have to remember that it is however a beer.
So the campaign wants to remove any sense of selling out to upper class snobbery:
via theinspirationroom
No more nightmares
Premier Inn, a brit hotel company, use the comedian Lenny Henry to make some spoof of famous movie's scenes:
really funny!
via utalkmarketing
Monday, June 29, 2009
Every condom has a story
Lafa, The Stockholm County Aids Prevention Program, is giving 100.000 free condoms in Stockholm this summer to promote save sex.
The cool thing is that every condom has been printed with a unique number [from 1 to 100 000]. If you have one one of this condom you can go on www.kondom08.nu and upload your own personal stories about what happens to their number.
here the videos:
ps.: this is the swedish style
via adpunch
Billie Tweets - The best twibute to MJ
Last week Jacko died! There were so many tweets that Twitter was broken.
So someone decides to make a great Tribute to MJ using Twitter: the result is Billie Tweets!
Enjoy!
via #interactivemonday
Friday, June 26, 2009
We are looking for a Designer!
The complete job description is here
If you want to apply send us an email at info@sworfdfish-media.com
here the jpg:
[click to enlarge]Thursday, June 25, 2009
the Banners are dead, long live the Banners!
Great way to use banners!
The video explain everything :)
via adverbox
Also EA needs UGC!!!
This period is made by
1.low budgets for advertising
2.a lot of concepters/copywriters that are not working
The solution?
It is ask the creativity to users!
So as "Philips vs" campaign, also EA offer 50k dollars in a contest based on viral video!!!
Will it work?
Wednesday, June 24, 2009
Billboards censored
Tuesday, June 23, 2009
Death happens
Who to promote a Life Insurance company?
Simple, just remembering that death happens:
The interesting thing is not the message but the dynamic: in fact if you see the something fallen on the floor you may watch the roof. There you find the claim and the website.
via marketing-alternativo.es
The insults generator
On my Feed-reader I saw this video:
So I couldn't resist and I went on the areyoupopular.co.uk. It is an interactive website where you can upload a photo and be insulted.
Of course I did it and that's the result:
...It is a new campaign made to promote Phone4u, a brit phone online retailer...
via adverbox
Monday, June 22, 2009
My dad is killer
Saturday, June 20, 2009
Is it another viral video?
Ok, if you have seen this video you already know that we are talking about the viral marketing campaign made in france for...
...the launch of Transformers 2!
Friday, June 19, 2009
Thursday, June 18, 2009
Philips vs...
A funny contest based on Twitter!
Philips challenge users to challenge them for the chance to win a Cinema 21:9 TV & worldwide fame.
Seems interesting :)
via illegaladvertising
Would you like to save the world?
Just switch it off:
A simple sticker transforms your on-off switch in a question: "Would you like to save energy and help to decrease the effects of global warming?"
Very effective!
via disruption
Swordfish media in 2 minutes
7 minutes are 7 minutes, so we also made a 2 minute version for those that don't have so much time :)
:)
Wednesday, June 17, 2009
Where would Pamela be without her boobs?
...and Lennon without McCartney?
...and Michael Knight without Kitt???
...and...???
Great campaign for Asics!
Tuesday, June 16, 2009
Orgy and the city
Monday, June 15, 2009
Swordfish Media in 5 points
After 3 beautiful video-teasers we are proud to present our First Official Video!
Enjoy and let us know what do you thing... :)
Pit Stop in Times Square
No doubts: Red Bull really knows how to catch the attention :)
this is the last video but please remember Venice!!!
via Viralmente
Friday, June 12, 2009
Wonderbra fits naturally!
Ok, maybe we are posting too much Wonderbra's campaigns... but they are so funny!!!
via nipresa
Thursday, June 11, 2009
The new trick of Samsung
After the famous HD Camera trick, Samsung presents the Magic Unboxing :)
via brainstorm9
Wednesday, June 10, 2009
Tuesday, June 9, 2009
Monday, June 8, 2009
The GM Spoof
It is logical:
if you are a big brand and you are in trouble,
if you are in a bankrupt process and you are connected with the American (and world's) financial dynamics,
if you made a beautiful video to say "don't panic!!!"...
... maybe you should expect some spoofs...
The pause of the Motocross biker
If you love motocross you will understand this:
...but if you don't like motocross you will understand this picture as well.
via adsoftheworld
Friday, June 5, 2009
Experince the Fiat 500c
This launch campaign use Google Street View to experience the feeling of driving the brand new Fiat 500c (convertible).
The website is in French but it is realy easy to use.. so try the 500c in your city :) [I went to Dam Square...]
via adivertido
Make more shopping with Wonderbra!
Last week we saw the effect of using Wonderbra on Facebook
So this week is time to see the useful effect under the rain in a shopping day:
via Vanilla_Tee
Thursday, June 4, 2009
Albums' covers are speaking
Nokia has launched a contest based on the creation of video playlists for Middle East & Africa users.
The platform doesn't seems to work well but one of these videos is amazing:
Wake up Human!!
The story is always the same: if it doesn't touch me directly I don't care, it is not my problem...
For this reason amnesty exported the violations of human rights in our daily life. The result is a powerful cross-media campaign:
via adverblog
Only one pixel... why not??
Of course, I did it here... actually it is bigger than a pixel..
via rightbrainleftbrainblog
Wednesday, June 3, 2009
The Tree Rave by T-Mobile
It seems that T-Mobile is liking guerrilla act, flash mobs and viral strategies!!!
via illegaladvertising
The first rule of communication
Use cute Kids in your tv commercial and you will have a great success!
The Agency is BBH / Bartle Bogle Hegarty and the client is Ally Bank
via adland
The New General Motors
2 days ago GM filed for Chapter 11 protection against its creditors' demands
Probably for this reason General Motors made this beautiful corporate video to explain what the New GM is going to be:
Tuesday, June 2, 2009
Internet Everywhere
This is a great way to generate a viral effect
The agency is Young & Rubicam Perú
via coloribus
Monday, June 1, 2009
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