What is the importance of Saturday? What is the importance of the breakfast on Saturdays? And what is the importance of the butter in all the Saturdays' breakfast? This commercial (made by W+K London for Lurpak) explain it very well!!
...so, enjoy your Saturday!!
Saturday, February 28, 2009
Saturday is Breakfast Day!!!
Friday, February 27, 2009
Get clean coal clean!
There are a lot of things to say about this campaign... but we don't want to make any spoiler about this brand new viral activity!! Try to discover everything by yourself!!
This Is Reality
Work Like a Machine
Kit Kat has a strong concept behind ("have a Break"). For this reason it is applicable in many ways.
look this video for example:
Thursday, February 26, 2009
Dear Future me
Last week I opened my email and found an e-mail in my inbox from myself. It started with: Dear future me.
On a sunday in 2007 I sendt myself an email from Dear future me. This is a website who will save this email and send it two years later to me. I'd never thought about that email anymore and when I read it I had to laugh a lot!
So now I want you guys to be inspired and to write an email to yourself and find it back in your inbox two years later.
Wednesday, February 25, 2009
Expressions in control!
This weekend I was surfing on the web en found a new post at dutchcowboys.nl. Interaction is more than ever an important item. Experience the interaction here. You're in control!
Tuesday, February 24, 2009
We love this blog #6
Saving the best for last... Meet Michele and wish him a very Happy Birthday today too!
Monday, February 23, 2009
Swordfish Media develop Social Media Press Release
Swordfish Media and Fleishman Hillard have developed and launched a Social Media Press Release (SMPR) tool - with a difference! The first client to utilise the tool is Nokia with the launch of their Nokia 5800 Xpress Music 'phone.
The SMPR has been developed for journalists and bloggers and offers official textual, photographic and video material which can be easily downloaded at high quality, collaborated for future reference or added to social bookmarking sites such as Del.i.cious, Technorati, Facebook and more.
Fleishman Hillard asked Swordfish Media to develop the design and technical implementation for the SMPR tool. The objective was to create a tool which is not only functional but unlike other social media pr tools, create a pleasing design experience for the journalists and bloggers which use it.
This is Nokia's first press release using social media as a tool. In the future Fleishman Hillard will utilise this SMPR tool to present new products within the social media networking arena.
The SMPR tool can be viewed and used at the Nokia Social Media site
Saturday, February 21, 2009
One year in 40 sec
One year in 40 seconds from Eirik Solheim on Vimeo
Just amazing, something to share.
for more info about the video check Eirik's Blog
Friday, February 20, 2009
Being creative with your Mac
It's really amazing what you can do if you have lots of spare time. The end result however is astonishing. Fantastic! made by Gizmodo
Thursday, February 19, 2009
Wednesday, February 18, 2009
Can you zip this, please?
A very funny ambient campaign to promote WinZip, the famous file archiver and compressor software for Windows.
Of course, the claim is "We compress everything"
via adsoftheworld
Tuesday, February 17, 2009
What The F**K is Social Media?
This is a great question! And Marta Kagan answers with this wonderful presentation!
It is quite old but it is so clear, nice and easy!!
Monday, February 16, 2009
We love this blog #4
What happen if you film a content researcher that loves flowers??
Check this video:
This is Vera!!!
Saturday, February 14, 2009
Friday, February 13, 2009
The good, the bad and the spoof
We love web dynamics because if you upload a video with your child stoned after a dental operation you can become a trend:
Who can control the viral's potentials?
Thursday, February 12, 2009
We Love this Blog #3
After Olaf and Moriam, and Lieke we are proud to present you our fourth video. It's Sonja! Our intern Graphic Designer!! We never saw those books again...
Have fun watching it because we had a lot of fun making it!
Stay tuned because there are 3 more video's coming up...
Wednesday, February 11, 2009
Kids, Watch-out!!
A very funny and effective example of ambient marketing made by Y&R Bangkok
For sure this is the kind of advertising that mothers like..
via Adland
Tuesday, February 10, 2009
Where online takes us to
We all know that online is becoming a mass media within itself. We can pretty much reach just about any group online as much as you could offline. Of course location, internet usage penetration will play a role, but the threat of internet becoming a replacement for television is still quite far off. Or is it? Sometimes we think the last and this often occurs when we realise that people won't go from passive to active and then back to passive in the space of 10 minutes. It just doesn't happen. Laptop on your lap as you watch PopStars; yes this does occur, but strangely enough both media are watched/used at the same time – a strange phenomenon, but vastly different from literally removing yourself from the sofa to clamber up the stairs to the PC (or Mac).
Are we all becoming mass multi-taskers?
Evidently there is no real threat to either media taking each other’s role in the world of communications. You have to see it like this: television is for watchers and observers receiving their dose of 'push', whilst internet is for the users and seekers going after their dose of 'pull' TV and internet can strengthen the other if used together, really, but still too few companies (and then I'm talking about the ones with slightly bigger marketing budgets) utilise both effectively.
Ok, so online isn't entirely mass (perhaps we are getting ahead of ourselves)but it's mass media to the niches, so it really does reach the people it's aimed at, a haven for premium brand companies!!
Thank the heavens for the powers of internet, online, digital and cross-media and especially the freedom it gives for all to use, and gain from it. Don't you just love it? And how could we ever live without it?
Monday, February 9, 2009
We Love this Blog #2
After Olaf and Moriam, we are glad to present Lieke's video, our Graphic Designer!!
Enjoy!!
note: we are editing other 4 videos!!!!
Saturday, February 7, 2009
Porsche Viral Movie
Perfect example of a good viral movie. Precisely aimed at the target group, very well done! I'm an absolute porsche fan and that's probably why the viral effect does its work and got me to upload this to our blog, and share....
Friday, February 6, 2009
We Love This Blog #1
We love so much this blog, that we have decided to use our faces to promote it...
The first 2 testimonials are, of course, Olaf and Moriam!
Stay tuned to see other funny videos :)
Thursday, February 5, 2009
Digital soaps, anno 2009, where are they?
We know about Sophie's World, Lonely Girl 15 and other online soaps, but we haven't heard very much about these for a while now. Lonely Girl 15 went from online to crossmediaal (we just love that!) But we wonder whether people will continue to follow these concepts in the future (sometimes called 'web series') after the shift has been made between media?
In the Netherlands, it's less known, though we're not entirely sure if the Dutch have really discoverd it yet? And if so, are they as interesting as a few years ago? Has the buzz worn off or is it a niche within a niche? The online soap is a super idea, really, we would just love to combine video on demand with the traditional soap idea and a dash interactivity but without the overkill. We imagine there would be an avid array of followers here too, but it seems to remain so underground this side of the continent, such a shame, when it has so much to offer and is such a multi-platform heaven for all to take advantage of - that is, if used properly and communicated well.
The digital soap and in particular the interactive soap is not dead, sleeping or only available across the ocean, no way and if you think it is, you're wrong - Watch this space!
Wednesday, February 4, 2009
Her Morning Elegance
Her Morning Elegance is a song from The Opposite Side of the sea, the debut album by Oren Lavie.
This video was viewed by millions of people and embedded in thousands and thousands of blogs.
We love this video-clip!!! It is a wonderful way to tell a dream!!!
And now some cool info about this video (from Sunil)
+ The music video was shot using stills - roughly 3225 still photos for the entire video, using one camera, hanging from the ceiling for the main body of the movie.
+ It took 4 weeks before shooting to create an animated computer generated storyboard for the video, with 3d dummies for the characters.
+ It took only 2 days of shooting for the live actors on set to re-create the 3.5 minutes computer sequence, frame by frame.
+ Some of the bed sheets used in the video were taken from Oren’s own bedroom and are now considered collectors items, worth at the moment not very much and therefore used as bed sheets.
+ Each of the wonderfully talented people above have worked on the video for a fraction of their normal rates (except Oren who worked for his normal rate of zero).
Monday, February 2, 2009
This is swordfish
Hey there,
Here we are blogging our way into 2009.
After a good year of activities we'd like to introduce ourselves Swordfish Media, to you and all in a new way.
Swordfish media is a cross-media communications company that keeps its eye on the latest developments. We use the latest technologies combined with creativity to help you (our clients) reach your target group.
We're a group of quite interesting people (if we do say so ourselves ;-) with various backgrounds, but we're all creative, inspiring and ambitious with the desire to achieve great results.
Our company has set its goal to be the very best in cross medial advertising & communications and if you have no idea what we're talking about we'll be happy to pay a visit and explain what we do.
I'm sure you'll like our approach so go ahead and Experience Swordfish Today. Keep following us via thisisswordfish.com
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