Swordfish Media develop Social Media Press Release

Swordfish Media and Fleishman Hillard have developed and launched a Social Media Press Release (SMPR) tool - with a difference! The first client to utilise the tool is Nokia with the launch of their Nokia 5800 Xpress Music 'phone.

The SMPR has been developed for journalists and bloggers and offers official textual, photographic and video material which can be easily downloaded at high quality, collaborated for future reference or added to social bookmarking sites such as Del.i.cious, Technorati, Facebook and more.

Fleishman Hillard asked Swordfish Media to develop the design and technical implementation for the SMPR tool. The objective was to create a tool which is not only functional but unlike other social media pr tools, create a pleasing design experience for the journalists and bloggers which use it.

This is Nokia's first press release using social media as a tool. In the future Fleishman Hillard will utilise this SMPR tool to present new products within the social media networking arena.

The SMPR tool can be viewed and used at the Nokia Social Media site