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The best bank's tv commercial ever

In a crisis period is always difficult (or impossible) find the right way to communicate the values of one bank. And Barclays did it perfectly:

FirstBank cares about small businesses!

Big billboards to advertise the piano lessons, a good babysitter, wedding singer or math tutor?




Mrs. Bennet, Abbey, Rod and Joan are chosen to be the testimonials of FirstBank campaign

In fact FirstBank wants to focus on a target of small business and the idea behind this campaign is: If they grow up we grow up, so let's help small business.

Great Idea

via Adfreak