This week Old Spice started a massive (and really interesting campaign) saying "Thank you" to all internet fans (one by one). Here an example
So OhDoctah decided (maybe sponsored by Dove) to challenge OldSpice:
really cool! let's see what's up next!
via boingboing
Friday, July 16, 2010
OhDoctah vs. OldSpice (cc: Dove)
Thursday, June 24, 2010
And the winner is...
Some days ago Mini challenged Porsche.
2 days ago there was the race:
if you want to enjoy the race click here
Friday, June 11, 2010
Monday, December 14, 2009
Thursday, October 29, 2009
The Trivial Pursuit Experiment - Men vs Women
The new campaign for Trivial pursuit is really cool!
Just like Nike did the idea is a worldwide challenge between Men and Women.
The website is really funny and the videos are really well done:
via Y2
Friday, July 10, 2009
Philips vs your nose
A very funny challange made for Philips vs campaign :)
The cool thing is that the original first version was Philips vs Oral B:
Probably they have decided to a politically correct version :)
Thursday, June 18, 2009
Philips vs...
A funny contest based on Twitter!
Philips challenge users to challenge them for the chance to win a Cinema 21:9 TV & worldwide fame.
Seems interesting :)
via illegaladvertising
Thursday, May 14, 2009
Monday, May 11, 2009
Friday, April 17, 2009
Thursday, March 19, 2009
Women vs. men

Nike+ is a co-marketing project made by Nike and Apple. With this system you can synchronize your shoes and your i-pod to track all your sport activity [storing it in a web database]
... but everyone know that...
Nike is promoting the never-ending challenge between men and women just using the data in the database to see which group are performing best.
Very cool idea with a very cool video:
that's an AKQA's idea