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Showing posts with label photo. Show all posts
Showing posts with label photo. Show all posts
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Monday, May 11, 2009
How to use a billboard in Piccadilly Circus
The billboards in Piccadilly Circus in London are the most famous in the world [with the billboards of Time Square in NYC of course].
In the past they were normal billboards but some years ago they became led-wall based.
So McDonald's designed it to be into the pictures of tourists that pass by this London's famous place.
It generates a great viral act. As you can understand the WOM is very high and it a lot of buzz aorund the brand. Well done.
via newnimproved
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