"Why exclude the smaller fishes when we all want to achieve the same thing" Says co-founder Moriam Haarsma when asked about the motivation to offer services to starters.
Freelancing, going out on your own or small partnerships have the potential to expand a network. Whether it's on a financial scale or purely for brand awareness you can't fail if you tell enough people about your product. We all know that mouth-to-mouth advertising works the best of all so why not use it.
But what can Swordfish offer the small fish? We know what it’s like to have to start an own business and understand that communications, although extremely important, often get neglected by the starters purely because they see this as a last minute "fix me an identity" thing. They're simply too busy searching for the next client. Quite rightly too, but if you look like s*** no-one will come to you. It's a double edged sword because it's often very expensive to get a good corporate identity made professionally and utterly necessary if you want to succeed. Swordfish Mini wants to take away the painful elements and, if you like, support the starters through a kind of sponsoring where our junior teams develop professional identities under supervision from our top talents and the starters get a great house style for a pittance!
Is there a fear of not being taken seriously by the bigger fishes? Of course not, I don't think big clients are that pretentious and if so, they shouldn't come to Swordfish. Our whole mission is to be real. We don't do fake or try to pretend to be something we're not. This is why we set up Mini and didn't launch this service under another name. That would be chicken s***... But we also want to show some kind of support for new businesses who, like us, have had to start somewhere. Of course we increase our popularity and can use our Mini clients to help us expand our clients' work. You scratch my back I’ll scratch yours...we're not stupid you know
