Television is great for getting brands out there. At this stage we all know that it's no longer about efficiency, but pure brand awareness and an investment that large companies are willing to make. Our vision would be to utilise traditional with new media and so combine brand awareness with effective pursuit, only then can such a campaign and the expense of television advertising be justified.
A wonderful television campaign which shall never be forgotten is from RVS Insurance. The story is simpel but the effect and message is magnificant. A wonderful way to combine the company image (logo) and the feeling which we all seek....Safety. Enjoy!
Tuesday, March 10, 2009
Beautiful stories in TV advertising
Etichette:
advertising,
brand awareness,
efficiency,
feeling,
insurance,
RVS,
safety
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