WWF made a beautiful printed campaign in Sweden to make aware about the fishes' dead in the Baltic Sea.
As you can see there are several species of fishes upside down (as dead fishes are). If you turn the magazine they become live:
"For a living Baltic Sea.
Help us turn things around. Donate €5 by texting WWF to 72 900"
Very effective!
Wednesday, March 11, 2009
For a living Baltic Sea
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