The Irish offices of Leo Burnett made this amazing guerrilla campaign to promote the famous series L World.
A female kiss on the shirts for women in the stores. it is a sticker and you can find the claim "It's a girl-on-girl thing" on the back with the logo, channel and air time.
Via BriefBlog
Tuesday, March 31, 2009
Kiss me, baby!
Etichette:
ambient marketing,
guerrilla,
l world,
Leo Burnett,
lesbian,
lesbo,
tv series
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