Last week we talked about Kit Kat's tv commercial.
Monsieur BeN from Marketing Alternatif asked more information about the Kit Kat's UK campaign.
So that's the answers:
The base concept is "Stop Working like a machine and HAVE A BREAK".
So the campaign is made with
- a product contest named "Win a perfect break"
- a very very funny interactive website with game, videos and funny stuffs
- brilliant tv commercials
- an ambient marketing activity
Now I am feeling really tired writing this post... do I need a Break®??
----------------- UPDATE / 8 Mar 2009 -----------------------
Advertising Agency: Skive, London, UK
Thursday, March 5, 2009
Posting like a Machine [the Kit Kat's Brit campaign]
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Thank you Michele ;) It's always surprising to see how we can interact through web ! Really cool. Hoping to share again on a campaign...
ReplyDeleteHello !
ReplyDeleteI would like few information about this Kit Kat's campaign!
Does Kit Kat realized this campaign it self, or what is the marketing agency which make this event (human automatic distributor) ?
Thank you for your answer !
Hi Margaux,
ReplyDeleteAll the campaign was made by Skive, a digital agency from London,
you can find more info on their website (see the update in the post)