No doubts: this is a strange way to promote a car!
BMW, probably tired by viral videos, have made a mockumentary about the Rampenfest, a small festival in a small German village.
Great idea (even if it could seem a very-long-viral-video)
to see the The Ramp Movie, please click here
via guerilla marketing foederation
Thursday, April 2, 2009
The RampenFest
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