The animals' revenge

Fur Hunters is an advergame created by BBDO Argentina for FABA, the Argentine Foundation for Animal Welfare.

It is a quite violent way to communicate this message but, isn't the fur making a violent act?

Martina Zavagno said on Adverblog: "The game mechanism in itself isn't particularly innovative, what is really interesting instead is the choice of such a digital communication tool to spread the anti-fur message."

p.s.: the game is very funny :)