How to use a billboard in Piccadilly Circus

The billboards in Piccadilly Circus in London are the most famous in the world [with the billboards of Time Square in NYC of course].

In the past they were normal billboards but some years ago they became led-wall based.

So McDonald's designed it to be into the pictures of tourists that pass by this London's famous place.

It generates a great viral act. As you can understand the WOM is very high and it a lot of buzz aorund the brand. Well done.



via newnimproved