If you park your car in the wrong place you can find a bad surprise when you come back. In the big cities you have to find payment parking area. 
So a bike center of Goteborg made this funny Guerrilla marketing act. If you insert your bill in a specific envelop you will have a corrispective discount to buy a bike.
Tuesday, July 7, 2009
Bike is better
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That is brilliant!
ReplyDeleteHowever, I guess there is the slight risk that the audience might associate the brand with the feeling of extreme anger that comes with getting a parking ticket!
That is also true Matt :)
ReplyDeleteIt’ll depend on the mood I’m in, If was to get one next to my parking ticket, on how well it’s received.
ReplyDeleteA Good idea non the less!