Automotive is using Artists to promote their cars. In this case Toyota took the interactive artist Zachary Lieberman to make the iQ Font, the first font made by a car:
You can download the font here :)
via adivertido
Friday, July 17, 2009
Typographic font as advertising
Etichette:
automotive,
font,
interactive artist,
iq,
making of,
Toyota,
Typographic,
Zachary Lieberman
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