Showing posts with label italy. Show all posts
Showing posts with label italy. Show all posts
Monday, May 17, 2010
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The post of sighs
Oliviero Toscani is a genius... no sorry, he was a genius.
His last work is "Il cielo dei sospiri" (The sky of sighs).
Look: he build a big billboard around the Bridge of Sighs in Venice.
The effect is, of course, a lot of chatting on blogs and newspapers (so one point to Toscani) but according to me this is a wrong way to create buzz. So I don't quote the brand.
via Italoblog
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