The post of sighs

Oliviero Toscani is a genius... no sorry, he was a genius.
His last work is "Il cielo dei sospiri" (The sky of sighs).

Look: he build a big billboard around the Bridge of Sighs in Venice.



The effect is, of course, a lot of chatting on blogs and newspapers (so one point to Toscani) but according to me this is a wrong way to create buzz. So I don't quote the brand.

via Italoblog