Diesel CAM

A great way to integrate online and offline!

Iggy Pop online performance!

Win a Damien Hirst's artwork!

The Indie rock band The Hours have set up a contest to celebrate the release of album See The Light.
Usually in this kind of competition you can win a limited edition Cd, a t-shirt, at least a free pass for one big concert of the band, but in this case you can win an original Damien Hirst's artwork worth £125.000.

The contest is very well done and funny, so If you are interested click here.

via Artsblog

Interesting figures

Traditional marketing budgets are increasingly shifting to digital marketing and why not? Internet marketing is often more cost effective, builds awareness quickly, fosters relationships and is measurable in ways traditional advertising just can’t match. Within the world of digital, there are many, many options and considerations. Situations, circumstances and objectives vary, but the commonality of digital delivery, interaction and measurement brings this poll together.

go here to see the poll

Swordfish Media develop Social Media Press Release

Swordfish Media and Fleishman Hillard have developed and launched a Social Media Press Release (SMPR) tool - with a difference! The first client to utilise the tool is Nokia with the launch of their Nokia 5800 Xpress Music 'phone.

The SMPR has been developed for journalists and bloggers and offers official textual, photographic and video material which can be easily downloaded at high quality, collaborated for future reference or added to social bookmarking sites such as Del.i.cious, Technorati, Facebook and more.

Fleishman Hillard asked Swordfish Media to develop the design and technical implementation for the SMPR tool. The objective was to create a tool which is not only functional but unlike other social media pr tools, create a pleasing design experience for the journalists and bloggers which use it.

This is Nokia's first press release using social media as a tool. In the future Fleishman Hillard will utilise this SMPR tool to present new products within the social media networking arena.

The SMPR tool can be viewed and used at the Nokia Social Media site

Digital soaps, anno 2009, where are they?

We know about Sophie's World, Lonely Girl 15 and other online soaps, but we haven't heard very much about these for a while now. Lonely Girl 15 went from online to crossmediaal (we just love that!) But we wonder whether people will continue to follow these concepts in the future (sometimes called 'web series') after the shift has been made between media?

In the Netherlands, it's less known, though we're not entirely sure if the Dutch have really discoverd it yet? And if so, are they as interesting as a few years ago? Has the buzz worn off or is it a niche within a niche? The online soap is a super idea, really, we would just love to combine video on demand with the traditional soap idea and a dash interactivity but without the overkill. We imagine there would be an avid array of followers here too, but it seems to remain so underground this side of the continent, such a shame, when it has so much to offer and is such a multi-platform heaven for all to take advantage of - that is, if used properly and communicated well.

The digital soap and in particular the interactive soap is not dead, sleeping or only available across the ocean, no way and if you think it is, you're wrong - Watch this space!