Showing posts with label press release. Show all posts
Showing posts with label press release. Show all posts

Monday, August 10, 2009

Social Media Press Kit - Start using Social Media

Just a quick post to tell you about an update of one of our social media tools.
It’s our version of the Social Media Release, only this time we’ve created a platform, with more features and flexibility than anyone is yet to create and of one which everyone can utilize to get those bloggers and journalist listening to and writing about you.

We call it the Social Media Press Kit (SMPK).

If you’ve not embraced Social Media yet, then it’s about time… and this is how…
Our press release (of course our Social Media Press Release) can be found at http://smpk.socialmediapresskit.com (in Dutch and English)

We’ve added a few references so you can see who else uses our SMPK.
And in true Swordfish style, we’ve added a quick video demonstration too



Let us know what you think. We love to hear your thoughts!

Monday, February 23, 2009

Swordfish Media develop Social Media Press Release



Swordfish Media and Fleishman Hillard have developed and launched a Social Media Press Release (SMPR) tool - with a difference! The first client to utilise the tool is Nokia with the launch of their Nokia 5800 Xpress Music 'phone.

The SMPR has been developed for journalists and bloggers and offers official textual, photographic and video material which can be easily downloaded at high quality, collaborated for future reference or added to social bookmarking sites such as Del.i.cious, Technorati, Facebook and more.

Fleishman Hillard asked Swordfish Media to develop the design and technical implementation for the SMPR tool. The objective was to create a tool which is not only functional but unlike other social media pr tools, create a pleasing design experience for the journalists and bloggers which use it.

This is Nokia's first press release using social media as a tool. In the future Fleishman Hillard will utilise this SMPR tool to present new products within the social media networking arena.

The SMPR tool can be viewed and used at the Nokia Social Media site